Logo and Company name

First i started out by trying to think of a company name so i asked around the room to see if anyone had any good ideas for my clothing brand and i also thought of some myself for exmple:

• Crystalline Shards
• Global Equinox
• Golden Age Clothing 
• Toppa

In the list above it shows some of the best company names that i have chosen and over all i think that i am going to chose the name Golden Age Clothing because at the moment it is like the golden age of street fashion so people are getting more into it so they are buying more so the market for street fashion is going up. 

Creating my company logo:

The picture below shows me createing a new Photoshop document the size of an A4 peice of paper and with the resolution of 300 Pixles/Inch.

 After i had set up the A4 canvas on Adobe Photoshop I then drew a square using the rectangle tool, and then I had an idea of duplicating that later two times so I will end up with three separate squares on different layers so I could then move all three squares around separately.

Once I had duplicated the layer with the square on I decided to play around with the different angles that they faced. 

After a while of messing around with different angles and how to put the shapes together I came up with this design below and thought it looked quite cool for a logo.

In the three screenshots below it shows me changing the colours and patterns of the three different squares.

The next few screenshoted are from www.dafont.com which is a font site where you can choose what ever style font you'd like and then once I found the one that I wanted to use which is the first one below I used the snipping tool to cut it out so I could then copy and paste it onto my photoshop folder.

Once I had finished putting the company name on I then decided to change the colours of them as well.

Next i had to put my compant name text into the right places onto the logo so it is in the right place and to test out how it looks with the different colours and patterns.

Also i have done a black copy to see what sort of colour would go best.

Primary research

https://www.surveymonkey.com
I am going to use survey monket to help me do my primary research for this project because it allows me to get feedback on what people think about what im doing and it also helps me to decide where i am going to shoot the images and the advertisment video and it will also give me an idea of what people like about sertain things such as the designs on the t-shirts. I also will ask them what price range they already buy there t-shirts for to give me an idea of what sort of price range i should sell them for.

This image is showing my survey before i have put all of the questions onto it and it is also showing the title that i have called this survey 'Final Major Project Simeon Gordon.' At the sude of the screen you can see all of the different types of questions that you can use and to use them all you have to do is to click and drag them onto the survey in the places that you want them and then you have to write out the questions and the different answers that they can give for example i'll do a question like 'what price range do you think i should sell my t-shirts for' and then in the boxs below i would put '£0-£15, £15-£30' and this is called a Multiple Choice box and i will also use one called Single Textbox which is where i do a question like 'What is your name?' and then can answer what they want because they dont have a choice like the Multiple Choise box because its only a text box so it is Qualitative and the Multipul choise box is Quantitative. 

The two boxs above show the full survey after i have finished putting in all of the questions and answers such as i have asked 'What sort of designs do you like to see of a T-shirt?' which is Quantitative

 because i have used the Multiple Choice question qand the answers are 'Just the Logo' 'Logo and a design of some sort' 'Other.' When i put other then i had to do another question underneath that said 'If Other what do you like to see on a T-shirt?' which is an Qualitative Single Textbox so they have the choice on what to put. 

Feedback:

From my feedback i have found out that 85.71% of people that did my survey like there T-shirts with just a logo and a design of some sort on it also 57.14% buy there T-shirts for £0-£15 which gives me a good idea of what sort of price range i will do my pricelistings for. From the feedback i have also found out that people like the idea of shooting in an abandoned building, but depending on what the company would want that i am shooting the images for. 

Secondary Research

Product Branding:
Product Branding is an individual product branding for a business, for each business you will need to create a good and catchy name with and eye catching logo that is individual for your business and that when people see it then they automatically know its yours. Also the designs on the T-shirts will have to be your brand and your own design so you will run the risk of copyright so they will be able to take you to court over it and then you will have to pay a fine and say that you wont do it again but you are aloud to sell the products from other peoples business if they have given you permission to do so.
Clothing Adverts:
https://www.youtube.com/watch?v=hhOkBGZfYSw

I like this advert because it shows a number of different clothes that they sell and the music that they have used fits really well to the type of clothes that they are showing and they have used a number of different types of shots such as: close up, extreme close up, pan shot and wide shot. 

https://www.youtube.com/watch?v=wbd4J2M9bRg

I like this advert because it shows a few of different shots such as Mid shot, over the shoulder shot and it also shows many different clothing designs. I think that the music goes really well with this advert because every time the beat drop the image changes to the model wearing a different top each time. Also each time he changes T-shirt he does something different.

https://www.youtube.com/watch?v=VFAIsRrk9EI

I like this advert because it is showing the different shops that they have around London and there is a voice over and it gives you details about where they have sold clothes to around the world and it also shows what sort of clothes they have in and what type of clothes they sell and it also shows people looking at the clothes and shoes and then right at the end it shows someone buying some clothed from them and i think that the the song goes really well with this advert because it is the sort of beat that a rapper would probably rap to so it sots this brand because they sell high street fashion to designer business attire. They have also used a number of different shots such as: Pan shot, Close up, extreme close up and also point of view.

https://www.youtube.com/watch?v=uw08j-yOfcE

I really like this clothing advert because it is really well done and shows loads of different types of clothing for loads of different sports and it shows it so its like he does them all like one after the other such as: Basketball, Running, Netball, Rounders, American Football and lacrosse by people asking him to play after plaything there short a guy and it had loads of dietetic sounds and non-dietetic sounds in the advert as well. The song that they have used is called Bird is the Word by The Trashmen and i think that this song goes really well with this advert because the song is really fast paced and so it the advert because he does one sport after the other. They have used a number of different shots such as; Over the shoulder shot, close up, extreme close up, mid shot and more.

Different T-shirt Designs:

Having a different T-shirt design to other companies is really important because if they are too similer then they could possibly sue you for coryright if they have copyright legal rights when they own that logo of anything. So it is very important that you have created you own personal Logo, name and design for your own company so when you have the designs put onto you T-shirts and then you wont be sued or anything because you created that design or you payed someone to create it for you and then you would have to pay him/her with a % of each T-shirt sold.
Clothing Websites:

http://www.11degrees.co.uk/

I like this website because its really basic and i also really like the way they have set it out because its really simple and easy to navigate around. The style of this website is very urban and street which fits there type of clothes that they sell because they are which is like street fashion which means it is something that displays your personality but it still highly trendy and cool. It may even be seen as controversial to others.

 http://www.beeinspiredclothing.com/

I like this website because its really basic and i also really like the way they have set it out because its really simple and easy to navigate around. The style of this website is very urban and street which fits there type of clothes that they sell because they are which is like street fashion which means it is something that displays your personality but it still highly trendy and cool. It may even be seen as controversial to others.

https://www.fredperry.com/

I like the Fred Perry website because i really like the design of the website and the fact that you have to click on the screen to go to the shop and then it takes you to the shop site where you can scroll up and down so it's much easyer to navigate to find what you want straight away and then once you click on that it takes you to the page that you want. Also my dad is one of the people that build this website from scratch for Fred 

Perry and i also know the person who does the product photography for Fred Perry because i used to help him and i was his assistant with helping do the Fred Perry clothed and prepare them for the pictures to be taken of them to put onto the website.

Company Logos:
http://smallbusiness.chron.com/importance-logos-business-577.html

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy. 
Corporate logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials. 
Good logos should be unique and comprehensible to potential customers. Although there are myriad choices for color, visual elements and typography, in general a logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry. For example, cutting-edge firms and tech companies tend to have angular logos to convey speed, while service-oriented firms have rounded logos to provide a sense of service and trust.
Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

Product Photography:
http://www.socalwebworx.com/wordpress/what-is-product-photography/

Product photography is one area of focus for commercial photographers. Other areas of expertise include: Life-style photography, food photography, architectural photography and portraiture. Commercial probably is often defined as any photography for which the photographer is paid for taking and possibly Photoshop retouching of images.

The commercial photographic world usually refers to advertising photography. That is photography made to illustrate and usually sell a service or product. These images are generally done with an advertising agency, design firm or with an in-house corporate design team using either traditional film and developing techniques or digital cameras with images that can be directly imported into computers for use in designs and layouts.

I have got quite a bit of experience in  product photography because the summer holidays of 2015 i was working as an assistant photographer for a guy called Ben Parker at De-Facto which is where my dad works building websites. We had to get the products from companies like Fred Perry, lavenham jackets and horse rugs and while i was there we also did a project for a university but i cant remember what it was called but this is what we created for each one:
Fred Perry:

Lavenham Jackets and Horse rugs:

University:

Price rate for Product Photography:

http://www.kksstudio.co.uk/pricing/

I like this website because it tells you how much they charge for product photogrsphy and how much they charge per picture, they also do different packages where you pay a certain price to have a number of pictures taken and if you want to use a model